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mon

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Unread Monday, Jan 24th 2005, 02:21 PM #1 The Turn Away From the Turntable
I know its been beaten to death here and elsewhere... still very interesting article in yesterdays A+L in the Times.

http://www.nytimes.com/2005/01/23/ar...ic/23reyn.html

The Turn Away From the Turntable
By SIMON REYNOLDS

IN the first months of 2005, two of electronic dance music's biggest bands will release what are generally referred to as long-awaited albums. But what's uncertain is how many people are actually waiting to greet the Chemical Brothers' "Push the Button," out this week, or Daft Punk's "Human After All," due in March. If the humiliatingly lukewarm response to last fall's comeback albums by the top dance acts the Prodigy and Fatboy Slim is any measure, neither Daft Punk nor the Chemical Brothers ought to bank on teeming throngs at the record stores or a warm radio welcome.

During the halcyon days of the late 90's, these groups were the Big Four of crossover electronica, their music fusing techno's pounding machine rhythms with anthemic hooks and hard riffs that worked as well on rock radio as they did on the dance floor. The Prodigy's success eclipsed everybody else's ("The Fat of the Land" sold nearly three million copies in America alone), but Daft Punk and Chemical Brothers enjoyed MTV hits ("Da Funk" and "Setting Sun," respectively), while tracks by Fatboy Slim achieved ubiquity via movie soundtracks and TV commercials.

In those days, electronica was so trendy that Madonna jumped on two different techno bandwagons in swift succession, assimilating the euphoric riffs of trance with "Ray of Light" and aping the spangly effervescence of French house on "Music." The bullish mood in the electronic community back then was typified by Paul Oakenfold, the British superstar D.J., who tried to break his moistly emotional brand of trance in America, in the belief that this country was set to be dance music's next big commercial frontier.

Quite the opposite happened. In the new millennium, the mainstream profile of dance music dipped alarmingly. This downturn occurred on both sides of the Atlantic, but it was particularly precipitous in America, where electronica was edged off of the charts by the twin juggernauts of nu-metal and pop-punk, along with the perennial might of hip-hop. But it wasn't just a case of mass-media gatekeepers abandoning electronic music. Something was ailing at the grass roots of the scene. Formerly packed superclubs began to close, or move to smaller venues. Large raves, once the mainstay of dance culture, became nearly extinct. "Rave is dead in the Los Angeles area," says the West Coast scene watcher Dennis Romero, who is news editor at the dance magazine BPM.

As recently as 2001, Southern California was still the most vibrant rave scene in America, but according to Mr. Romero, the kids just aren't coming out to big events anymore, partly because of Ecstasy burnout. "The superclubs here are starting to see diminishing numbers as well," Mr. Romero says, "with popular nights like Spundae taking a hiatus and Red closing down altogether."

Not only were sales of crossover-oriented electronica plummeting; the underground dance music sold in specialist record stores also declined. Some of those shops have closed because business is slow and record labels are suffering. "People I know who run labels keep getting worse and worse news," says William Linn, a San Francisco-based dance party promoter. "Partly it's because of the Internet, people just taking the music for free. But it's also because people aren't buying the stuff in the way they were when the music was a really new thing back in the early 90's." During that rave culture heyday, an underground anthem could sell anywhere from 10,000 to 50,000 copies. Today, shifting a thousand copies of a 12-inch single is considered a good result.

What happened? One cause is the continued fragmentation of dance culture into myriad micro-genres with narrow aesthetic parameters and niche followings. Another factor is musical overproduction, which effectively divides the pie into smaller slices. But the overall pie also seems to be shrinking as well. Dance music has simply lost the ear of the floating consumer. This may be, in part, a matter of fashion: electronic dance music had been around long enough to lose its "new kid on the subcultural block" status. The music had become familiar, and familiarity bred ennui.

Other genres have certainly suffered this kind of problem; dance music is going through the kind of midlife crisis that afflicts any genre that's been around a while (think rock music in the 1980's). "We're just waiting for the next Big New Thing in dance music to come along," says Norman Cook, the man behind Fatboy Slim. "Right now we're between New Things, and no one quite knows what the next one will be."

The central idea of electronic music's unwritten manifesto was always to surge full-tilt into the future. But in recent years many creators of dance music have been investigating the genre's own history, reworking ideas from electro, synthpop and Italodisco. Even more oddly, others have been looking to rock music for reinvigoration. Mr. Cook's "Palookaville" used rock instrumentation (guitar and bass) and more conventional verse/chorus song structures. Last year's biggest dancefloor anthem was Alter Ego's "Rocker," whose simple, chugging rhythm and squealing riffs are transparently modeled on heavy metal. Swaths of Daft Punk's new album, "Human After All," resemble an electronicized version of hard rock. Two highly touted early 2005 albums, the self-titled debut from LCD Soundsystem and Mu's "Out of Breach," have a rough-hewn, "live" garage punk feel to much of their contents.

Other currently hot outfits like Black Strobe, Tiefschwarz and Kiki hark back to 80's alternative rock genres like Goth and industrial. Kiki's "End of the World," for instance, features the Finnish-born producer paying vocal homage to the doomy, hollow-drone baritone of Andrew Eldritch of the goth-rock gods Sisters of Mercy. Perhaps the most bizarre example of dance music ransacking rock's archives was last year's fad for schaffel (German for shuffle), which involved producers renovating the stomping rhythms of 70's glam rock artists like T. Rex and Gary Glitter. It's hard to say whether all these different forms of rockified techno represent a subconscious attempt by the scene to ingratiate its way back into the mainstream, or are simply a case of producers looking for genre-crossing thrills. But none of them exactly restake dance music's claim as the music of the future.

Alongside its commitment to constant innovation, another central tenet of dance culture was the idea of being underground, an outlaw scene. In the early days, dance culture was oriented around one-off raves in unusual locations, often involving organizers breaking into warehouses or invading outdoor spaces. Proper safety codes were rarely observed, drugs were rife and the behavior of the participants verged on anarchy. Gradually, the thrills and dangers of raves were replaced by the more reliable pleasures offered by superclubs - organized by professionals and regularly scheduled but still fairly wild in terms of drug-fueled hedonism.

Today, the action is mostly in small clubs - like APT (419 West 13th Street) and Ikon (610 West 56th Street) in Manhattan - in some cases barely more than glorified bars. There, the audience exudes a clean-cut, metrosexual aura. At times it feels as if the room has been teleported to a chic bar in Barcelona or Berlin, especially as, more often than not, the D.J. is from Europe. Germany, in particular, is the spiritual homeland for American dance hipsters these days. Most of the leading labels - Kompakt, B-Pitch Control, Playhouse, Get Physical - are based there. In fact, some North American D.J.'s and producers like Richie Hawtin have moved to Germany because the climate for electronic music is more supportive.

If neither sonic futurism nor underground edginess apply any longer, electronic dance music's remaining raison d'être is, well, dancing. But in recent years it may have been beaten on the shake-your-booty front by dancehall and Southern rap. In response, some dance producers have started to draw upon raucously vibrant "street" beats: crunk, Miami bass, dancehall, grime and so forth.

The result is a growing hybrid genre, highlighted on the recent, excellent compilation "Shockout," known as "breakcore." Purveyed by artists like DJ/Rupture and Teamshadetek, the music combines rumbling basslines, fidgety beats and grainy ragga vocals to create a home-listening surrogate for the "bashment" vibe of a Jamaican sound system party. Others within the breakcore genre, like Knifehandchop, Kid 606 and Soundmurderer, hark back to rave's own early days, their music evoking the rowdy fervor of a time when huge crowds flailed their limbs to a barrage of abstract noise and convulsive rhythm. It's a poignant aural mirage of a time when techno music was made for the popular vanguard rather than a connoisseurial elite, as it is today.

Today's sharpest contemporary dance music operators, like Tiefschwarz or LCD Soundsystem, are roughly equivalent to recombinant rock auteurs of the 90's like PJ Harvey and Pavement, who generated sounds that weren't strictly innovative but managed to somehow feel original. Tiefschwarz's brothers-in-production duo Ali and Basti Schwarz and LCD's James Murphy have an almost scholarly knowledge of dance music history. They're adept at getting period sounds, but they combine them in fresh ways.

On LCD's album and Tiefschwarz's superb remix collection "Misch Masch," we don't really encounter the shock of the new; instead we get the frisson of novelty, subtle twists and cunning permutations within an established form. Which will have to be enough for now, until dance music producers once again figure out how to smack listeners upside the head with sonic strangeness.
Take more, or less.
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dj bradley

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Unread Monday, Jan 24th 2005, 02:39 PM #2
better written and more informed than most articles on the subject. however, a major point that is ignored is how incredibly fast the current "nu-metal" and "pop-punk" scenes have risen and fallen in on themselves.

out here on the west coast we are feeling a resurgence in the dance music scene, albiet in the smaller clubs and centered around house. fine by me really.
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Phuturephunkshun

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Unread Monday, Jan 24th 2005, 02:39 PM #3
..There is no sing-song sing-along with EDM, therefore it will never occupy the mass consciousness again true to form..at least in America..
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mon

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Unread Monday, Jan 24th 2005, 02:48 PM #4
Quote:
Originally Posted by dj bradley
better written and more informed than most articles on the subject. however, a major point that is ignored is how incredibly fast the current "nu-metal" and "pop-punk" scenes have risen and fallen in on themselves.

out here on the west coast we are feeling a resurgence in the dance music scene, albiet in the smaller clubs and centered around house. fine by me really.
yeah.. I was very interested to read that "As recently as 2001, Southern California was still the most vibrant rave scene in America"

Personally, I think a lot has to do with "Ecstasy burnout" (his words).
Take more, or less.
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Samurai

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Unread Monday, Jan 24th 2005, 02:50 PM #5
bradley n phuture, both true and great points.

There was an interview with Ed Chemical by Skruff and he voiced the same thing.

Things come and go and dissapear, but EDM no matter what form, never does. It's always there, even if it's lurking not about a style or a trend, just great beats to listen and dance to.
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Walfredo

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Unread Monday, Jan 24th 2005, 02:55 PM #6
He called Ikon a little club

Good read though.
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PabloEscobar

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Unread Monday, Jan 24th 2005, 03:15 PM #7
pretty well written. One great point made regarding the demise of the scene and feeble attempts to revitalize it. New sounds. The overflooding of a very fringe market with garbage that all sounds the same. Sure the electro/popsynth shit will grab the average listener's attention for a few minutes as opposed to some nuskool underground shit. But it dilutes the scene as a whole. Once the novelty of a 80s sounding synthpop sound wears off, what's left is this feeling of, 'that aint really music, its just some yokels with computers regurgitating bullshit.' The flip side of it is the fact that the nuskool shit goes over the head of 95% of the masses. So basically, this scene and the music that drives it will never gain a big share of the listener's market. I guess if chem brothers and daft punk and prodigy are losing sales, what are the odds of some old mazi shit getting to someone who isn't too well knowledgible in this music.

I say keep in underground, but for the love of god kill 80% of the music being released these days. If you all wanna keep making that shit, cool, make it. Making music is art, and if thats whta turns you on then do it. Just don't fuckin release it. Keep it in your cd case and play it out. Give it to your friends and let them play it out if they dig it. Don't try to sell that bullshit then cry when the labels doing it are going under...
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nubreedgoupie

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Unread Monday, Jan 24th 2005, 03:36 PM #8
maybe jersey q45 was right.

psychotic, but right.


they took the dog and cat medicine away and the electronic music culture came to a screeching halt.

just a coincidence?

i hope so.
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347

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Unread Monday, Jan 24th 2005, 03:37 PM #9
great article.
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KYU

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Unread Monday, Jan 24th 2005, 03:40 PM #10 Cool
yea..it's pretty apparent of genre mixing, altho genre mixing isn't new, but i think it's taking more centerstage b/c of the worsening EDM climate. take for instance the following 2 tracks i luv...

Destiny's Child - Soldier (Danny Howells Remix)
Chemical Bros - Galvanize Remixes

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decker

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Unread Monday, Jan 24th 2005, 08:45 PM #11 ......
throw a big party with bangin djs in multiple tents (techno, house, jungle) on randalls island and tell me no one will show up. parties arent dead its called fucked up society and wack laws.
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JP

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Unread Monday, Jan 24th 2005, 09:34 PM #12
Quote:
Originally Posted by decker
throw a big party with bangin djs in multiple tents (techno, house, jungle) on randalls island and tell me no one will show up. parties arent dead its called fucked up society and wack laws.
its been tried and bombed before, on numerous occasions.
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Bart

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Unread Monday, Jan 24th 2005, 10:05 PM #13
Quote:
Originally Posted by nubreedgoupie
maybe jersey q45 was right.

psychotic, but right.


they took the dog and cat medicine away and the electronic music culture came to a screeching halt.

just a coincidence?

i hope so.
Good point.

And I miss jersey q45, we all should hang soon, but thats besides the point.

Also, music will never be mainstream unless it has at least some vocal track. Even with the artists mentioned in the article, they're "hits" all contain the human voice. Peaople love to sing along and listen to lyrics, unless they're fucked up an E and other shit of course, but that just brings me back to the original point of the post quoted above.
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TM

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Unread Tuesday, Jan 25th 2005, 08:48 AM #14
good article...

creativity is an option today... it's not a challenge, anymore...
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Micromini

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Unread Tuesday, Jan 25th 2005, 09:15 AM #15
Quote:
Originally Posted by nubreedgoupie
maybe jersey q45 was right.

psychotic, but right.


they took the dog and cat medicine away and the electronic music culture came to a screeching halt.

just a coincidence?

i hope so.



awesome.

I feel good about myself. I get my affirmation on the internet.
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PabloEscobar

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Unread Tuesday, Jan 25th 2005, 09:18 AM #16
when did they take the cat and dog medicine away?!?

Born d00dey McP00ps, d00dey brown broke out of the confines of a stifling suburban existence and rose into the identity that has become synonymous with his continuum of desire. Throughout childhood something loomed over him, yet he was unsure of how to speak truth to the ideas in his head. How does one explain something greater than anything else known to man? The answer lied in the language of the feces, speak out through the bunghole.
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Phuturephunkshun

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Unread Tuesday, Jan 25th 2005, 09:18 AM #17
Quote:
Originally Posted by decker
throw a big party with bangin djs in multiple tents (techno, house, jungle) on randalls island and tell me no one will show up. parties arent dead its called fucked up society and wack laws.

..That's not true. People are plain just not gonna show up..
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Bart

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Unread Tuesday, Jan 25th 2005, 09:37 AM #18
Quote:
Originally Posted by decker
throw a big party with bangin djs in multiple tents (techno, house, jungle) on randalls island and tell me no one will show up. parties arent dead its called fucked up society and wack laws.
No one will show up.

Except of course if you provide tons of quality drugs, hot women and change the music a little, maybe get Blink 182 to play.
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JP

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Unread Tuesday, Jan 25th 2005, 09:39 AM #19
Quote:
Originally Posted by Bart
No one will show up.

Except of course if you provide tons of quality drugs, hot women and change the music a little, maybe get Blink 182 to play.
exactly. thats the only reason why coachella works so well.
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Samurai

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Unread Tuesday, Jan 25th 2005, 10:22 AM #20
Quote:
Originally Posted by decker
throw a big party with bangin djs in multiple tents (techno, house, jungle) on randalls island and tell me no one will show up. parties arent dead its called fucked up society and wack laws.
Ah you talkinga bout the Boo parties by Stuck on Earth productions.

I personally thought they sucked, a lot of cracked out ravers on E, I know cuz I met a few on the way there. It rained and was muddy and dancing on dirt, grass or mud is not my idea of fun. Plus having nowhere to sit for an entire day kinda irked me to.

I would def not go to another rhandalls island party.
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nycedee

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Unread Tuesday, Jan 25th 2005, 10:29 AM #21
coachella had an electronic tent last year and i heard it was packed.
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Unread Saturday, Jan 29th 2005, 12:12 PM #22 -------->>>>>>
Quote:
Originally Posted by Phuturephunkshun
..That's not true. People are plain just not gonna show up..
When you throw the same damn party EVERY time with Pleasurehead, X Dream, Irene, Dan, blah blah blah of course no one is showing up!!!! I could see that shit 5 years ago at any roller rink in the poconos. i mean 3 big tents one main stage, one house/techno stage, and one jungle stage. Plus, the last Boo it fukking rained and no one went!!!! we went down to whistle and the djs booked were average and the place was packed out, parties are not dead!!! same thing with starscape. dont beleive negative peoples bullshit!!!
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Bart

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Unread Saturday, Jan 29th 2005, 12:15 PM #23
Quote:
Originally Posted by decker
When you throw the same damn party EVERY time with Pleasurehead, X Dream, Irene, Dan, blah blah blah of course no one is showing up!!!! I could see that shit 5 years ago at any roller rink in the poconos. i mean 3 big tents one main stage, one house/techno stage, and one jungle stage. Plus, the last Boo it fukking rained and no one went!!!! we went down to whistle and the djs booked were average and the place was packed out, parties are not dead!!! same thing with starscape. dont beleive negative peoples bullshit!!!
So you're saying we should believe overly positive/deluded peoples' bullshit instead?


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Unread Saturday, Jan 29th 2005, 12:27 PM #24
It's well written; because it's Simon Reynolds.

He is pretty much as close to an authority on the Dance Music Culture as you can get.

I've inteviewed him before. Great guy.

Getting back to the article however, I think his views are bit dated and in some areas a little misleading.

It can still read well but be wrong. If you kna' whatam' sayin' yo....
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jcg

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Unread Saturday, Jan 29th 2005, 12:34 PM #25
By the way.
He makes mention of Kiki from Finland who is on Bpitch.
He charted in a couple of mags with his unreal LP "run with me".

Probably one of my more recent faves. It was released stateside aprox. 6 mos. ago?

Hot shit.
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Unread Saturday, Jan 29th 2005, 10:22 PM #26
Dear Lord,

Please bring more poetry and verse back into the mix.

tia
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Unread Saturday, Jan 29th 2005, 10:28 PM #27
Quote:
Originally Posted by dj bradley
out here on the west coast we are feeling a resurgence in the dance music scene, albiet in the smaller clubs and centered around house. fine by me really.
same here in orlando, ditto

I think he has valid points, but is also not getting what its all about imo

this music is not going away any time soon
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Unread Wednesday, Feb 2nd 2005, 07:39 PM #28
Quote:
Originally Posted by Bart
So you're saying we should believe overly positive/deluded peoples' bullshit instead?



well, yeah!!!! of course i know!! so why is it all the parties on the west coast get completely packed out with people?? nocturnal wonderland, how sweet it is, etc.... the music will never die and the forum for it wont either. i am definitely not listening to overly negative/pessimistic people

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